How are the calls generated?+
We generate inbound calls through Facebook ads, Google search and display ads, and TV advertising campaigns. Homeowners actively dealing with termites, rodents, bed bugs, ants, roaches, mosquitoes or wildlife see our ads and call in directly. Every call is 100% consumer-initiated — we never cold call or use robodialers.
How does the bidding work?+
You set your own price per call, starting from $40 and going up to $70. Higher bids get priority in call routing. Every call has a fixed 90-second qualifying duration. You only pay for calls that reach 90 seconds of talk time — anything shorter is never billed.
How do you verify call exclusivity?+
Exclusivity is enforced by our routing, not just promised. Every call is generated by our own ads and locked to one buyer the instant it comes in — then blocked from everyone else. Each call has a unique ID and a timestamped record (ad source, caller, operator) you can audit in your dashboard. One call, one buyer, every time — never resold or shared.
How do I receive the calls?+
Two options: use our built-in web dialer right from your dashboard, or forward calls to your own business line. The built-in dialer works from any browser — no software to install. You can switch between methods anytime from your campaign settings.
Do pest control companies actually make money with these calls?+
Yes. With an average first-service ticket of $250–$400, termite and bed-bug jobs running $1,000+, and recurring plans worth $450–$600 a year, operators typically earn back their cost-per-call many times over on the very first booking. These are high-intent homeowners calling you directly from our ads — not cold or shared leads — and you only pay for calls that hit your duration threshold. You set your own bid, control your cost per acquisition, and can pause anytime.
What pests do the callers need help with?+
General pest (ants, roaches, spiders, wasps), rodents (mice, rats), termites, bed bugs, mosquitoes and wildlife removal. You can weight your campaign toward the services you specialize in and the seasons that matter most in your market — mosquitoes and ants in summer, rodents in fall and winter, termites in spring.
Do I need a license to receive calls?+
Most states require a pest control applicator or operator license to perform treatments. When you sign up we ask for your company and license details so we only route calls in areas where you're licensed and compliant. Water damage, wildlife removal and other non-treatment services have their own requirements by state.
Is there a minimum order or setup fee?+
No upfront minimums and no fees. You fund your account with whatever amount you're comfortable with and start receiving calls immediately. You can pause, adjust your bid, or stop your campaign at any time. There are no setup fees, no monthly charges, and no long-term commitments.
How long does it take to start receiving calls?+
Fast. Signing up takes under a minute, and once you set your bid, target area, and hours, your campaign enters the auction right away — most operators are live and taking calls the same day. As soon as your balance is funded and your campaign is active, calls start routing to you as they come in from our ads. There's no long onboarding or waiting period — set it up, fund it, and you're receiving calls.
HomeProMatcher